T is a very tricky business. Back when we started content marketing about six months ago, we hardly knew how to do it. Like most other marketers, our primary method of getting people to subscribe is through squeeze pages as exit popups, as well as giving blog offers . We a/b tested a lot of things – from giving different types of freebies, to writing different types of posts, and even the squeeze layout. While we're not exactly bringing in tens of thousands of subscribers per month, we've managed to multiply our opt-in ten times the amount we get when we started.
The conversion rate almost quadrupled from an average value of 1.48% to 5.71%! So here's how we kicked off our email marketing campaign and company mailing list also some tips on how we manage to hit those numbers:1. Offer a unique blog offer giving away free downloads in exchange for an email address is a full opt-in technique. But it's not as simple as it seems. To increase the effectiveness of your offer, it must be related to the current interest of the reader. Using the same offer on all blog posts results in a very low conversion rate. Using the same offer on all blog posts results in a very low conversion rate. When we started, we only had a few, so we distributed the same ebook for each blog post . As you can imagine,
The conversion rate is abysmal. We barely convert 3% of our traffic from our subscribers! Unique blog offers are products created exclusively in connection with a blog post. Unique blog offers are products created exclusively in connection with a blog post. That's when we decided to move on to unique blogging offerings . It doesn't have to be a 30-page e-book every time, as long as it links to the article and provides value to the visitor . Offering unique offers to each blog post has significantly improved the conversion rate. Offering unique offers to each blog post has significantly improved the conversion rate. The results are simply stunning – some of our unique blogging offers have even managed to achieve