That way you can also determine Phone Number Database whether you are using your time and resources well and whether you would be more effective by allocating them differently. 52% of Dutch and Belgian marketers and Phone Number Database communication professionals have formulated KPIs, and only 35% always measure afterwards whether the objectives have been achieved. The current situation in the Netherlands and Belgium Although agencies generally have goals for the overall campaign, these are not always Phone Number Database translated into specific social media KPIs. This is not only apparent from our own qualitative research among Utrecht and Rotterdam marcom agencies.
It is in line with the entire Phone Number Database Dutch and Belgian professional practice. According to a recent survey by Het Platform Content (in collaboration with Hogeschool Leiden and the Belgian CUSTO) among almost two hundred Dutch and Belgian marketers and communication professionals, 52% have formulated Phone Number Database KPIs, but only 35% always measure afterwards whether the objectives have been achieved. Fifteen percent use leads and 3% use revenue as an indicator to measure the effectiveness of content. The current Phone Number Database situation in the US In the United States, too, we see a similar picture based on the February 2017 CMO Survey by Deloitte (and others) among nearly four hundred top marketers of for-profit companies.
The expectations are that the Phone Number Database marketing budget for social media will increase by more than 40% in the next 5 years, while social media is only moderately integrated with the marketing strategy (averaging Phone Number Database a 4.1 on a seven-point scale). Only 18.4% can substantiate the impact of social media on the company, although 38.2% say they have a good qualitative feeling about the impact. According Phone Number Database to the requested marketers, the use of social media does not contribute enough to business performance (average 3.2 on a seven-point scale.