Previously we will have defined what type of client we are interested in that is our buyer persona or fit client. So with that information we are going to identify if that contact can become an MQL. It must be borne in mind that this type of contact is in the consideration or comparison phase. Of course remember that the definition of these criteria must be joint sales and marketing area since we are applying the Smarketing strategy. And also keep in mind that you will have to periodically review quarterly recommended the criteria for choosing that established MQL.
In case we need to eliminate or improve a filter for example bet mat do mobile number list moeore on one market than another. Define KPIS and track traffic and conversion If we focus on digital marketing KPIS are understood as those values that the marketing and sales areas use to measure the performance of their actions. So we have to try to set realistic KPIS based on our budget and available resources. It will be necessary to establish some KPIS in the short medium and long term and try to meet them think first of your overall objective to define these objectives well.
Once we are clear about these issues we will have to monitor the traffic we have and the conversions that are being made. Conversion is understood when a user performs an expected action that is they leave us their data. But how can I track conversions You can use the Google Analytics tool. From there you can refine the filters based on your goals. Detect opportunities for improvement attraction conversion When we refer to attraction we are talking about one of the stages of Inbound Marketing specifically the first. In it it seeks to capture the attention of users. In this phase the content becomes very important.