The elaboration of a strategic map requires the participation of several actors of the company because it is necessary to carry out a work of data collection, consultations with suppliers and different departments of the company. It can be said that it is a guide to the objectives to be achieved in a certain period of time , which can vary depending on the needs of each company. It is important to remember that, although Kaplan and Norton proposed a standardized map model.
It can be adapted and new items added depending on the company . As a general principle, the larger the company, the more complex the map will be because the buy email database more issues it will have to consider. Also, and depending on whether the company is a farming, construction, services or industrial company, the treatment will vary.
This document is used, then, for each company department to know what its objective is and, above all, to relate it to the company, knowing what its role is in the gear . This is especially important because it allows communication between departments to be more fluid in order to achieve a common goal.