John Osgood writes about and teaches small business owners how to market their companies and products online for a zero to small cost. John maintains the strict policy of building a relationship and not "HAMMERING" his subscribers with constant email offers! His 5-day e-course for Small Business owners who want to build a huge email list can be downloaded here.
Head over to get your FREE copy now! Type in 'the importance of an email list' and find the many reasons, from scores of other sources, as to why an email list is vital for growing an audience. Attaining a hefty customer database is the foundation for a successful business model - but how and where you get these email addresses from is the aspect which should be focused on.
There are some marketers who blast emails to large databases which they scrape from all over the web. While others also use multiple sources to build their database, but they make use of opt-in website messages, social channels and a variety of offline mediums. The latter may take longer but it will result in a healthier database of email addresses which are bound to grow exponentially over time, as opposed to a list of customers hitting the 'spam' button or searching for ways to opt-out.