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Appeal to a diverse target group? Cross-media content is fax list A target group with a difference in age and media behavior is not high on the wish list of most communication professionals. The wider the target audience, the more difficult it is often fax list determine an effective media strategy. Patricia Greven and Roy Straatman of NTR share how they successfully reach a varied target group with a cross-media strategy with the campaign of the ratings hit 'The Story fax list the Netherlands'. The goal: to enthuse the Dutch public about the history of our country.