Shopping Preference Questions How do you prefer to interact with vendors (e.g. email, phone, in person)? Do you use the internet to research vendors or products? If yes, how do you search for information? Describe a recent purchase. Why did you consider a purchase, what was the evaluation process, and how did you decide to purchase that product or service? 8. The "Why?" Question This is the number one tip for a successful persona interview. The follow-up question to pretty much every question in the above list should be "why?" Through these interviews, you're trying to understand your customers' (or potential customers') goals, behaviors, and motivators. But keep in mind that people aren't always great at reflecting on their behaviors to tell you what drives them at their core.
You don't care that they measure the number of visits to their website, for example. What you care about is that they measure these visits as a way to show their higher-ups that they're doing a good job. Start with a simple question — for instance, "What is your fax number list biggest challenge?" Then spend a good amount of time diving deeper into that one question to learn more about that person. You learn more by asking, "why?" than more superficial questions. Buyer Persona Examples Let's go over some examples of completed buyer personas to get a better understanding of what they look like.
B2B Buyer Persona Example The image below is a B2B buyer persona for someone who works in HR. The persona paints a clear picture of the target customer's struggles and how the business can best meet those needs which, in this case, is HR recruiting tools that streamline processes, make recruiting easier, and help HR expertly manage their overall job duties. b2b buyer persona example B2C Buyer Persona Example The image below is a B2C buyer persona for a music streaming service.