Assuming that you’ve picked a topic from your list of ideas, the next step is to decide on the type and format of content you’re going to create.
Content type
If you’re creating content for YouTube, the content type is already decided for you: video. It’s the same story for email and social media: you’ll be writing some kind of email or social media post.
But if you’re creating content for your website, you have a few different options, including:
Blog post
Product page
Landing page
Interactive tool
Wiki/help article
The best content type for the job will depend on the topic and purpose of your content.
For example, if we wanted to share some SEO tips, a blog post would be the best content type because its purpose is to increase brand awareness and educate potential customers. It wouldn’t make sense as a landing page or interactive tool, and there’s no point hiding it away in a wiki that’s intended for customers.
If we wanted to create content about how Ahrefs compares to the competition, a landing page is arguably the best format. The purpose of this content isn’t really to increase brand awareness; it’s to nurture interest and entice the purchase.
If we wanted to create content explaining how to use an individual feature in Ahrefs, we’d likely create a wiki article because the content’s purpose is to retain customers and brand loyalty.
If the most appropriate type of content isn’t immediately obvious to you from the keyword, open an incognito window, search for your keyword and look for the dominant type of content in the SERP.
If we do this for “SEO tips,” we can tell from the titles, URLs, and descriptions that the results are all blog posts:
If we do this for “keyword rank tracker,” the results are mostly landing pages with interactive tools:
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
PRO TIP
Use Ahrefs SEO Toolbar to simulate a search in the country and language that you’re targeting for free.
Content format
Even if your chosen channel limits the type of content you can create, you usually have a few options when it comes to content format, including:
How-to
Tutorial
Listicle
Guide
News/update
Brand story
Poll
Review
If you’re creating content for social media or email, there’s no hard and fast rule for the best content format. Just choose the one that seems most appropriate for the topic.
If you’re creating content for your website or YouTube, the search results can help you to understand what format might work best.
For example, if