Help a Reporter Out (HARO) is a free service that matches journalists with experts.
Here’s how it works:
You sign up for HARO.
HARO sends you three emails a day with requests from journalists who are looking for expert quotes.
If a journalist chooses your quote, you’ll (usually) get a mention and a backlink from the site.
It’s an easy way to get high-quality backlinks from authoritative websites.
recommended name is what makes affiliate marketing such a powerful pillar of digital marketing.
However, most of these emails will likely be irrelevant to you, so we recommend setting up some Gmail filters so you see only the relevant ones.
Here’s how:
Click the search options filter
Set the “From” field to haro@helpareporter.com
Set the “Subject” to “[HARO]”
Set “Has the words” to keywords you want to monitor (you can use the OR operator to list multiple keywords here)
Example of a Gmail filter to sort out HARO emails
Once the filter is set up, it’s simply a matter of looking at your inbox and checking to see if there are any stories you can be a source for. Make sure to only respond to queries where you have relevant expertise. That’ll give you the best chance of standing out and being featured on these websites.
7. Refresh old content by filling content gaps
To boost the rankings of your content that’s ranking decently but can be better, sometimes all you need to do is to give it a quick refresh by filling content gaps.
What is a content gap? It’s basically keywords that competing pages are ranking for but not yours. And sometimes, they’re important subtopics that you did not include in your original post.
Here’s how to find content gaps:
Enter your domain into Ahrefs’ Site Explorer
Go to the Content Gap tool
Add a few competing URLs in the top section
Add the URL of the post you want to boost in the bottom section
Content gap tool, via Ahrefs' Site Explorer
Look through the results and see if there are any subtopics you’ve missed out on.
Results of the Content gap report, via Ahrefs' Site Explorer
For example, in our post on evergreen whatsapp number list content, it appears we’ve missed out on two subtopics:
Evergreen ads
Evergreen content on social media
SIDENOTE. If your content is not ranking well at all, then you may want to consider rewriting it.
8. Find new content ideas from competitors
A content gap analysis isn’t only useful for improving your rankings. It’s also useful for finding keywords your competitors are ranking for but you aren’t.
Do the same as the above tactic. But this time ‘round, fill in your competitors’ homepages (or blogs if you’re specifically targeting informational content) in the top section and your homepage (or blog) in the bottom section.
Content gap tool, via Ahrefs' Site Explorer
Look through the list and see if there are any relevant keywords you can target.
Results of the Content gap report, via Ahrefs' Site Explorer