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hmmhasany4510
Apr 10, 2022
In General Discussions
men’s makeup consumption has maintained a continuous triple-digit growth. But the hallmark of men's beauty is that they just want to shape up, but they don't want to be seen. In Taobao data, foundation, concealer and eyeliner are the top three most popular makeup. Among the top 10 male makeup sales on Double 11 in 2019, 7 are plain creams. Therefore, the undressed colleagues you may see every day have actually done a lot of make up in secret. In 2020, 7 trends will push beauty forward Figure source Taobao data The rise of male make-up is actually paving the way for the neutral make-up market, and there will be more and more inclusive products for men and women. Now YSL, Clinique and other big brands are providing makeup products for men, and MAC, Tom Ford, Marc Jacobs, etc. have all launched neutral makeup product lines. Even Chanel launched Boy de Chanel, its first men’s cosmetic line in 2019, including four shades of liquid foundation, matte moisturizing lipstick and four shades of brow pencil. At present, male skin care has matured, and male sms marketing service makeup is becoming another fast-growing track. For men, those products that do not appear to be wearing makeup but can actually help improve their appearance will be more popular among male users. 3. From the post-60s to the post-90s
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