Jun 25, 2022
In General Discussions
There are retailers like David Yurman who have products available in different Photo Retouching color variations and choose to display the color of each product in their own URL. Each product / color URL usually has the same content, but modifies the main product image. This is not enough difference to distinguish them. Do you need to normalize all product variations into one and integrate duplicate content? advertisement Continue reading below Or do I need to rewrite the product name, description, etc. to make each version unique? Consolidating pages with almost the Photo Retouching same content usually improves performance. This illustration from Google shows why. Advanced duplicate Photo Retouching content integration with Python Indirectly constructing a link to a legitimate page. If there are pages with almost the same content, they will conflict in SERP with the same term and most of them will be filtered at query time. Each filtered page accumulates wasted links. advertisement Continue reading below However, this is an interesting case. What if I specifically search for content that is only available on some pages? In this case, it is unwise to integrate them, as the associated rankings will be lost. Photo Retouching Take this home with a concrete example using SEMrush. David Yurman offers products in at least six main colors: sterling silver, black titanium, rose gold, yellow gold, white gold and green emeralds. Google may have color-specific searches that lead to product pages. In that case, you don't need to consolidate these pages to capture the relevant color-specific search traffic. Here is an example of a SEMrush search to help you see if this is the case. Advanced duplicate content integration with Python For example, sterling silver has Photo Retouching an organic keyword ranking of 489, rose gold has a ranking of 863, and black titanium has a ranking of 51. Also, when I checked using mobile as a device, there were only 30 sterling silver, 77 rose gold, and 11 black titanium. Most sites keep color URLs separate, like David Yurman, or combine colors into a single page at the URL level or using canonical.